Located in one of the oldest cast iron buildings in NYC, Greenwich St Jewelers propels forward the brand and family heritage while honoring this historic New York industrial district via forms, materials and finishes. The procession through the space mimics a chic railroad loft apartment where white and gold plastered arches pull visitors from the foyer, through the living room, dining room, and finally into the bridal salon. Here resides the VIP "terrace" with custom arched doors and a faux skylight. From exposed original brick and reclaimed wood floors; to bold lacquered millwork, concrete and bright furnishings; the interior of the store is filled with meticulously curated array of forms and materials that marry the old and the new, the refined and the raw. A secrete surprise awaits in the private restroom where one is immersed in a room full of tropical foliage tiles.

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